Malaysian Resources Corporation Berhad (MRCB)

As the pioneer of Transit-Oriented Developments (TOD) in Malaysia, MRCB set out to redefine how cities grow—placing people, connectivity, and sustainability at the heart of urban transformation. We were engaged to shape the marketing and branding narrative of this forward-thinking vision.

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Our challenge was to translate the technical and urban planning aspects of TOD into a compelling, people-centric brand that resonates with investors, communities, and city stakeholders alike. The result was a cohesive marketing identity and communication strategy that positioned MRCB’s TOD not just as infrastructure, but as a lifestyle evolution.

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We developed a branding system that captured the synergy of movement and place: dynamic visuals, modular graphic elements, and a messaging framework built on accessibility, integration, and future-ready living. This branding extended across brochures, digital media, outdoor advertising, corporate decks, and experiential touchpoints—ensuring consistency and clarity across all channels.

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By bridging urban planning ideals with accessible storytelling, our work helped MRCB articulate its leadership in shaping connected, livable cities—TODs where people can truly live, work, and thrive.