I X T

I X T is a tea brand that reimagines the tea-drinking experience through the lens of modern sensibility and mindful living. Our branding and packaging work for I X T aimed to distill this philosophy into a visual identity that feels both contemporary and timeless.

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From naming to packaging design, we crafted a brand that evokes calm, clarity, and quiet sophistication. The name “I X T” itself is a play on form and abstraction—inviting curiosity while grounding the brand in a minimal, confident aesthetic.

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The packaging blends tactile materials with refined typography and subtle detailing, creating a sense of ceremony with every unboxing. Each tea variant was given its own colour cue and story, balancing harmony and distinction across the product range.

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Designed for the modern tea drinker, I X T speaks to a lifestyle of intentional pauses, aesthetic pleasure, and sensorial connection—making every cup a quiet act of design.